Client: Pet Supplies Delivered, a national online pet pharmacy and retailer based in Omaha, Nebraska.

Need: As the client transitioned from a catalog and mail-order retailer and reduced its in-house marketing staff, it needed to rebrand as a modern, web retailer. 

Animorum’s strategy included a new brand identity across all online and print platforms, updated images and copy to best position its inventory, a refocus on landing page quality and navigation, and a metrics-driven national digital marketing campaign.

Response: The redesign is clean, scalable and fit for all modern advertising platforms. Decisions are informed by metrics with an emphasis given to sales conversions and return on investment. Hundreds of competitively priced products are now served to a custom audience of online shoppers. Campaigns are optimized weekly to fully utilize the tools and analytics within each platform. The e-commerce site highlights products and sales. It’s easy to update and includes graphics for e-newsletters, Google and Microsoft ads, and social media marketing.


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