Client: Pet Supplies Delivered, a national online pet pharmacy and retailer based in Omaha, Nebraska.
Need: As the client transitioned from a catalog and mail-order retailer and reduced its in-house marketing staff, it needed to rebrand as a modern, web retailer.
Animorum’s strategy included a new brand identity across all online and print platforms, updated images and copy to best position its inventory, a refocus on landing page quality and navigation, and a metrics-driven national digital marketing campaign.
Response: The brand was relaunched with a new logo. Its design is clean, scalable, and fit for all digital advertising platforms. Strategy and budget decisions are informed by metrics. Through digital ad campaigns and social media, hundreds of updated and competitively priced products reach a custom audience of online shoppers. Campaigns are optimized weekly to fully utilize the tools and analytics within each platform. Social media is updated throughout the month, and e-newsletters are designed and sent weekly.
ANIMORUM / PET SUPPLIES DELIVERED